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The Samsung Mobile Charging StationIn 2006 airports offered little to no access to power for
travelers needing to charge their mobile devices. Samsung viewed this as an opportunity and looked
to Ken Jerome of Twelve Create LLC for a viable marketing
solution. The result is a first of its
kind display that promotes the brand through signage, product displays, and strategic
use of a universal icon.
The design and intuitive function of the Samsung Mobile Charging Station has quickly made it an icon among travelers and promotes the brand as an innovative leader of the mobile communication industry. “the charging stations definitely helped us become number one here in the United States” Kim Titus, Director of Public Relations for Samsung Mobile |